Media Strategy and Planning, Media Buying
- Media strategy
- Media planning
- Media Buying
- ROI measuring
- Analysis and benchmarking
- Real time reporting and optimization
Managed by Sammy Colson
Our end goal is to maximize your online advertising investments by integrating new media at the very source of the strategy, without any compromise with traditional media.
As audiences are now migrating swiftly to online, advertisers must optimize their online budgets to ensure they reach the right target group at the right time. You need competitive digital media strategies that complement traditional mass media in order to succeed in the interactive world.
Emakina/Media boosts your digital communication through a multi-channel approach that combines display advertising (banner…), e-mail marketing, viral & buzz marketing, advergaming, Search Engine Marketing, Advertorials, Social Media Optimization... . Emakina/Media orchestrates these multiple touch points and maximizes the outcome, whatever your objectives are: branding, awareness, traffic generation, customer acquisition, sales.
We work with our clients to build a media strategy, working from the conception phase , in conjunction with other aspects (site development, measuring ROI etc.) ensuring overall success. We provide the most effective strategies for the digital domain, unconstrained by the limits of traditional media. While digital is the backbone of our activity, Emakina/Media also provides services for traditional media: (digital) TV, radio, cinema, press & outdoor.
In addition to media planning and buying, Emakina/Media delivers a "full service" approach and takes up any creative or technological challenge thanks to the support of Emakina's European network.
The all-time Belgian classic, published since 1938, is now more than just a comic-strip journal! Emakina joined forces with Dupuis Editions, creating a digital extension of the comic strip in the form of the Spirou.Z mobile app. In doing so, Dupuis is targeting the children of 2013, using their preferred language: the touch screen. The [...]
The Reference, a proud member of the Emakina Group, has recently announced its partnership with TapCrowd, a ‘self-service’ app building platform. The collaboration between the two Ghent-based companies completes the offering of The Reference/Mobile to a 360° mobile agency and supports TapCrowd in the further expansion of its success story. As partners, The Reference/ Mobile will integrate [...]
It’s been a while that Volkswagen publishes its own magazine, covering topics like lifestyle, innovation, and hot news from the automotive industry. Now it was time to give the magazine an online dimension. Emakina was called for this mission of developing, designing and maintaining a highly-visual portal of the VW Magazine. Our approach was to [...]
The BMMA is a network of over 500 professionals in the fields of management, communication, and marketing. For the past 40 years, this unique association has put together numerous conferences, discussions, presentations, and networking events which foster synergic opportunities and form an exceptional thought incubator. On February 18th 2013, the BMMA will launch the second [...]
The extravagant pan-European production of The Spiral might be officially over; but the way in which it redefined public engagement through multiple media is still to be studied and explored! Our latest analysis indicates the critical role of the online platform in this international success story. Developed by PKA Wanabe, a member of the Emakina [...]
RTL’s “Les Teknophiles” programme is dedicating its next show to Microsoft’s Windows 8, inviting Emakina’s Alexia Van Cranenbroeck as a special guest. Alexia will share her thoughts and insights on what the launch of this new operating system really implies. Windows 8 is a unique combination between a desktop and a tablet interface. Is that [...]
Quelle Genève? With this provocative question, Emakina.CH is at the heart of a new debate on the future of the city of Geneva and the region. Both have resisted to the international crisis. Now the time has come to open up to the world, fight populism and protectionism and invent a new international and positive [...]
RTL’s “Les Teknophiles” programme has decided to dedicate its next show to the new Apple Keynote, inviting Brice Le Blévennec as a special guest. Brice will share his thoughts and views on the iPhone5. The show will be aired (in French) on Wednesday, September 12 at 19:10 Brussels time. Click here to watch it live.